Traditional TV is fading away and connected TV also referred to as over-the-top (OTT) is slowly taking over. For many years, people have been saying that cable TV is slowly becoming outdated and the facts have never been so clear in support of this. Although this may not sound like good news for television advertisers, it allows marketers to be ahead of the game by making use of upcoming platforms. This article will talk about why connected TV advertising is a useful market channel to put into consideration.
It allows you to be in front of the right audience at the right time. Trying to get advertisements right in front of the audience in the correct timing is a stressful process that can end up in great success or ruining your budget. That is the truth since a majority of the millennials are turning out to be “ad blinds” and keeping off from platforms that use traditional marketing strategies. Nevertheless, with connected TV, households generate an estimated amount of more than 10000 dollars annually. Connected TV is anticipated to grow at a fast pace and ultimately taking over from linear television if they continue to provide viewers with a controlled viewing experience with good quality content that enables them to select what they want to watch. To know more benefits of connected TV adverting, click here: propellant.media/connected-tv-ott-advertising.
It helps to ignite lost relationships. Even though traditional advertising methods are still important to any all-rounded marketing strategy, they are known to leave a negative impression on potential customers. They can be invasive, annoying and do not give your brand full opportunity to create an excellent relationship with consumers. Regardless of how solid your marketing team is, it is no doubt that you will have missed out on the chances with valuable clients. Connected TV is similar to social media and they engage viewers when their mind is relaxed and easily respond to brand advertisement. Since they are likely to view during their free time, any previous experience they have encountered with your brand stand higher chances of being forgotten and replaced with a positive one.
Connected TV boosts your return on investments. With traditional TV bombarding viewers with 2-4 commercials at once is not uncommon. This overwhelms the viewer and they are likely to forget what they saw. On the flip side with connected TV, commercials are normally displayed at a lower frequency and only one advertisement showing at a time. Since viewers are not being bothered by commercials after another that is all after memory space, viewers have higher chances of concentrating on the advertisement and remembering the brand. For more information, click here: https://www.encyclopedia.com/entrepreneurs/encyclopedias-almanacs-transcripts-and-maps/advertising-media-internet.
